Is there a reason why a PPV channel set up by the SPL couldn't work?
According to this article (http://www.irishtimes.com/newspaper/finance/2009/0609/1224248422507.html
), Setanta have 360,000 subscribers in Scotland. We'll discount Scottish subscribers in England and assume this 360,000 is the market of people willing to pay £10 a month for Scottish football. If they'll pay Setanta for it, we can assume they'll pay someone else for it. So that's £36m in subscriber revenue - we'll assume a lot of people cancel during the summer months.
According to this site (http://telebusillis.blogspot.com/2007/09/setanta-squandered-opportunity.html
), Setanta will pay £1 per sub per month to Sky for carriage and £100,000 per game on production. These figures are from two years ago, so we'll assume a figure of £5m for each on Scottish subscriber numbers and SPL games broadcast. Setanta pay the SPL £13m per season in the present deal. But that still leaves around £13m. We'll add in marketing, customer service costs, etc. at an additional £5m but that still leaves around £8m in profit.
Perhaps there's some technicalities I've missed and, of course, everything would be dependent upon subscriber numbers. However, a lot of Setanta personnel - cameramen, editors, mixers, etc. - would have been freelance anyway or provided by an external production company. Would it be that difficult to recruit them ourselves and arrange a carriage contract with Sky? It does seem a little too straightforward but perhaps SPL TV wasn't that bad an idea after all.